Donald Trump became the 45th President of the United States by winning three key states, a victory engineered by an ultra-conservative faction that quietly mapped its way to power using fake news, lies and psychometrics.
This explosive documentary follows the money to the reclusive multi-billionaire Robert Mercer, who bought Breitbart News and funded the effort while inserting Steve Bannon into the presidential campaign as its manager. Using data of millions of Americans acquired from Facebook, Google, banks, credit companies, social security and more, Cambridge Analytica, another Mercer-owned company, used tactics honed during the UK’s Brexit campaign to identify voters deemed “most neurotic or worried,” whom they believed could swing for Trump. In the days before the election, using “dark posts,” a little-known Facebook feature, they deployed highly manipulative and personalized messages that could be seen only by the user before disappearing.
In the darkness of the web, democracy was trumped by data.
Experts include: Psychometric scientist Dr. Michael Kosinski, PhD Psychology (University of Cambridge); David Carroll, associate professor of media design at the School of Art, Media and Technology at Parsons The New School for Design; Rosie Gray, Whitehouse Correspondent, The Atlantic; and Brendan Fischer, Director, Federal & FEC Reform at the Campaign Legal Center, a Washington, D.C.-based non-partisan nonprofit, the tracks campaign finance, government ethics and political transparency.
This explosive documentary showcases how Trump won the 2016 Presidential Election. Discover the actions of billionaire Robert Mercer and media mogul Steve Bannon, from curtailing conservative media so that it would form to their ultra-conservative fake news, to utilizing Cambridge Analytica to buy voter information from Facebook and market to voters with highly personalized dark posts.